eNewsletter 1
March 14th, 2006Happy Easter and Greetings from Hollywood
In the past few months we’ve felt like spies in the promised land. We’ve been gathering information from various sources including other Christians, ministry leaders, books, personal observations, and prayer. Some of what we’ve discovered is confirmation of what we’ve already known or suspected, but some of it was a little surprising. Our discoveries have helped us to understand our part here. Although it won’t be easy, we have come to this conclusion: With God’s help and by His direction, we are well able to take this land.
INTELLIGENCE REPORT
Background to the Spiritual Climate of Hollywood
The origins of the film industry in Hollywood give a little insight into the “spirit” that pervades the industry and the people in it. The town began in 1883 when a Prohibitionist named Harvey Wilcox bought a 160-acre parcel of land and began subdividing it to form a Protestant Christian temperance community. His wife, Daeida, gave it the name Hollywood. Even as late as 1912, when Cecil B. DeMille moved there, free land was being offered to anyone who would build a house of worship.
The movie industry arrived in 1911 and completely changed the direction that Hollywood was headed. The reasons for moving there were greatly influenced by the need to avoid certain legal complications and related problems in shooting elsewhere.
The main problem was with claims to a patent made by Thomas Edison. Early film was made by Eastman but Edison managed to patent the sprockets on the film, thereby claiming to have invented the motion picture process.
Edison partnered with a former rival, Biograph, to form the Motion Picture Patents Company in1908, commonly known as the Trust. Early American movie production was centered primarily in New York and New Jersey. The Trust licensed film equipment to a variety of companies and they sued anyone who dared to make films with non-Edison cameras, often enforcing their patents by sending hired gunmen to put bullets through the cameras (and occasionally the camera operators) of any competitors who wouldn’t pay up. The first film companies to move to Hollywood were mainly attempting to escape New York and New Jersey and get as far away from the Trust as they could. Even then, they were not always safe. DeMille was shot at twice during his first few months in California and was in the habit of carrying a .45 revolver with him everywhere he went. With this kind of a beginning, it is no wonder that Hollywood developed the character of a rebel culture, always at odds with everyone, often doing things for no other purpose than to be different and shocking.
Thus Hollywood developed into a relatively godless and immoral place and, at least within the industry, still is, though that has been changing over the past decade. There were ministries that embraced the Hollywood community and, for a time at least, had great impact. Aimee Semple McPherson, for example, frequently had a host of celebrities in attendance at her church in Los Angeles. Numerous factors caused the proliferation of a multitude of religious groups. Beginning in 1906 with the Azusa Street revival, churches sprang up everywhere, often with a holiness flavor to them. This inevitably came into conflict with the wild lifestyle that the film industry was developing.
Bob Schuler arrived in 1920. He took over the failing Trinity Methodist church in Los Angeles. He was a powerful orator with a spellbinding, adversarial style. He became known as “Fighting Bob” for the way he attacked everyone for the problems around him. His congregation grew to 3,000 and he became very influential through a radio ministry that made him America’s first broadcast evangelist in 1926. He was anti-Catholic, hated Hollywood, movies, Jews and the theory of evolution and he was an outspoken supporter of the Ku Klux Klan. In reference to movies, he said, “There are poisons here that shall destroy the home, besmirch the virtue of womanhood, and sully every principle of social intercourse unless a mighty cleansing be wrought!” He was actually jailed in 1929 for slanderous remarks made on the radio about a local theatre owner, but the same year a former Klan member became mayor of Los Angeles and for a time, Schuler was untouchable. Once he put a curse on the whole state of California and claimed credit for two earthquakes. He offended so many people that William Randolph Hearst, publisher of the Los Angeles Times, reportedly spent a million dollars to destroy him. Ultimately the FCC took the radio station away from him, but not before he succeeded in completely separating the church from Hollywood.
Schuler’s preaching attack on movies coincided with four scandals in a two-year period, from 1920 to 1922, that got O.J. Simpson kind of publicity. The public pressure from these scandals, combined with Schuler’s attacks, resulted in the abandonment of Hollywood by the church.
Our Observations
Hollywood has a distinct and overt hostility toward fundamentalist Christianity. It is due, in part to the licentious lifestyles of most of those who make films and in part is a defensive reaction to attacks by the church.
There is an equally intense hostility from the church community toward Hollywood. It is demonstrated in the history of Hollywood and the abandonment of film by the church. The message that began in the 1920s was that to be a good Christian you must renounce the film industry.
The church’s hostility toward Hollywood is also demonstrated in the “them vs. us” attitude adopted by so many evangelicals. Instead of infiltrating the industry, Christians have attempted to create an alternative to Hollywood. The attitude is conveyed by the recent release “End of the Spear.” The primary advertising focus was through churches. The e-mail campaign stressed the phrase, “Send a message to Hollywood.” The message was supposed to be that Christians don’t need Hollywood anymore. The message that God commissioned us to deliver is the Gospel. Instead it has become “We don’t need you anymore and we will destroy you if possible.” This is not exactly the love that Jesus told us to extend. (Understand that we are not bashing “End of the Spear.” It is a very well made film, a refreshing increase in the quality of Christian filmmaking and we recommend it. It is the marketing approach that we question, not the film itself.)
Even Los Angeles Christians have abandoned Hollywood. Fewer then 10% of those involved in the film industry claim to be Christians when the Los Angeles metropolitan area has the highest number of “born again” Christians of any of the top 54 market areas in the United States. Los Angeles has 3.6 million people who are born again believers. Yet those believers have created a wall between themselves and the film industry and bragged about it. When celebrities become born again, the usual approach is not to take time to mentor and teach them as they grow in their spiritual lives. Instead they are paraded on TBN and Daystar as the latest trophy of the ministry and they are pulled completely out of their “immoral” careers and injected into low quality Christian productions or Christian talk shows. Without being in the industry that made them celebrities in the first place, they soon are no longer celebrities and in a relatively short time they are no longer of much use to those ministries. Celebrities tend to be used and discarded by ministry, which is not really much different than the way they were treated in the film industry.
The belief that making movies with Christian messages will change Hollywood is not supported by the evidence. “The Passion of the Christ” is a good example of a very successful film with a Christian message. About 31 million non-Christians saw it (compared with 36 million Christians). Studies showed that less than one-tenth of one percent of that audience was moved by the film enough to embrace Christianity. In fact, most of the effects of the movie that were reported by attendees faded after six months.
There are some studies that show a great influence of media but the studies cited above seem to indicate the opposite. The incongruity may stem from the fact that core values are not changed much by outside influences. They are established early in life, primarily by parents, and it takes more than viewing a film to change them.
Media has great influence on those already predisposed to react to it. Those who are violent by nature, for example, might react to violence in film by becoming more violent, but those who are not violent by nature will not be affected in an adverse way.
At the same time, media does seem to have a tremendous impact on superficial things that are not a part of core values-such as fashion, slang, product purchases, etc. Effective message movies, then, might start a fad of wearing crosses, but they will not change the core beliefs of the audience and they will not change Hollywood. Those kinds of changes only come through the power of the Holy Spirit acting directly in people’s lives and that only happens through personal contact with other Christians.
The key to changing Hollywood is to see talented Christians move into the industry in a way that enables them to occupy key positions in the industry and affect change from the inside. If Hollywood is a mission field made up of unchurched people, then we should be treating them in the same way that we would people in a foreign country. In the words of producer/director Phil Cooke, “We don’t boycott or humiliate a tribe in Africa because they don’t understand Christian values, so why to we do it to Hollywood?”
It is interesting to note that the infamous McCarthy hearings in the 1940s revealed that there actually was an agenda followed by the communists for influencing the culture of America. According to Kenneth Lloyd Billingsley, a California author who studied the recently released transcripts of those hearings, the plan was not so much to alter the content of the movies as it was to infiltrate Hollywood unions. They tried to place key people in key positions of influence. All this occurred at the same time that the church was warning people to stay away.
To accomplish the placement of Christians in Hollywood, however, there are three serious obstacles. The first is the attitude of the church. That needs to be corrected through education. The second obstacle is the lack of discipline among Christian filmmakers. Most have become so convinced that they must bring a message that their films are primarily preaching instead of storytelling, which is supposed to be what films are all about. There is a tendency to believe that the anointing of the Holy Spirit is what will make the film good. Most Christians seem to think that “The Passion” was successful because it was about Jesus. The truth is that it was successful because it was simply a well-written, well-filmed, well-directed and well-acted movie. Christian artists must be taught to hone their skills through training and self-discipline so that they are as good as they can be at their craft.
This gives some idea of the background that we have found here. Over the past several weeks, God has begun to clarify for us a plan for how to approach this ministry. In the next few weeks we will share some of that with you. What seems clear to us is that the church has not had very much impact on the film and television industries. There are some things happening but not nearly enough. We have seen ministries in the area of Hollywood/Beverly Hills/West Los Angeles struggle to even survive. Since that is right where we are, that is something that we want to address. Why have they struggled so much and how can we meet the challenges successfully?
We will share more on that in the near future as well. For now, let us leave you with this observation. Ministry that attacks and condemns Hollywood does not change it. They only entrench the Hollywood community deeper in their hostility toward the church. What is required is more of an infiltration, an approach that highlights the love of God, not the judgment of God. The only churches that seem to be taking that approach are traditional denominations that do not move in the gifts of the Holy Spirit or utilize the power of the Holy Spirit in prayer and in ministry. They use a more intellectual approach which is relatively ineffective against the spiritual strongholds here. Those who understand how to move in the Holy Spirit, for the most part, hate Hollywood and are more interested in judgment that in redemption. We believe that God is now raising up several ministries that can be more effective in every way. We believe that we are here precisely to be a part of that movement.
Thank you for your prayer, support and encouragement. We truly know this is a team effort.
Don & Christina